Portraitsthat command the room.
A face is aheadline.Shoot it like one.
I shoot one obsession from a hundred angles: how a person looks when they are about to make a sentence land. Personal brand work for founders, editorial portraits for publications, and the long, quiet fitness sets that taught me lighting in the first place.
Strategy before shutter. Every commission begins with a conversation about the argument the photographs need to make.
- Martin
Drag, scroll, or use the controls. Each picture is cropped from a longer sequence. Full case studies on request.
Make it Happen Ashley Averall
Ashley Averall, founder - iBrand
Manufacturing / Marketing
Personal Brand
Belfast
Ten years.One obsession.
Martin Irvine is a photographer based in Newtownabbey, Northern Ireland. A decade of commissions across fitness, editorial, and personal branding — now concentrated through Of One Creative, a strategy-led studio for founders who sell with their face.
M.I. · Self Portrait, 2025I started shooting boxers in drafty gyms outside Belfast. I kept shooting because no one else was asking the question I was: why does this person look like a client, not a catalogue model?
That question has led me through commissioned work for Reserve, Men's Fitness NI, and the marketing departments of several consulting firms you've heard of. It led me to build a framework I call Face First — a two-day engagement that starts with strategy and ends with a library of frames calibrated to a single sales argument.
Turn your personal brand into a client magnet.
Strategy-led design for consultants, coaches, and founders who want to stand out and sell with clarity.
Every engagement begins with a positioning sprint. The photography comes later — and it comes right, because the argument was built first.
Let's make the headline.
The best briefs arrive as a paragraph. Tell me what you're launching, who it's for, and what a win looks like. I'll reply within one working day.